Design Quick Convert Quicker

A landing page is a separate web page created specifically for a marketing or advertising campaign with a single emphasis or goal, referred to as a call to action (or CTA). Thus, serving a specific purpose in a specific moment of a campaign to the target audience. How does it work? 1. A person sees a call to action and ends up on a landing page with a form. On filling out this form, it converts them from a visitor into a lead. 2. The information from the form is then stored in your leads database. 3. Based on this information, you market your contact and lead accordingly.

A landing page is of no use without 3 things. An offering: – Nothing attracts a customer more than an offering. Always make a point to mention discounts, e-books, reports, cheat sheets, freebies, coupons, etc. Call to action (CTA) – ​​The purpose of your landing page is to achieve your conversion goal. Your call-to-action (CTA) is the strategy that will help you achieve your goal. A good CTA connects back to your USP and expresses clearly what a visitor will receive in exchange for clicking. There can be plenty of CTA but with one main intention. Proof of concept – Before investing in any product and service, a user will always prefer to go through the description of what’s been offered, social proof, its benefits, and why they should have it.

A well-planned landing page will definitely maximize your conversions while an ill-planned landing page will have the exact opposite effect. Not only it will reduce your chances of gaining conversions, but also have a negative impact on your business. Thus, make sure a landing page should never consist of: More than one link: If a user has clicked on your ad and arrived at your landing page, it is your responsibility to persuade them to take the next step in your conversion process. However, if your page has too many links, chances are high that you may lose them. Multiple objectives: Including too many offerings or objectives only adds up to visitors’ confusion. Depending on the campaign and where the visitor is coming from, you must determine exactly what you want to offer them and make it abundantly clear on the page. Too broad audience: A particular source of the market segment only requires to targets a specific group of audience. Targeting a broad audience can reduce the efficiency of the campaign. Poor design: No visitor likes to engage with a not-so-appealing designed page. While spending money on advertisements and campaigns, always make it a priority to spend a bit more on your designs to attract visitors and maximize your conversions.

A website acts like a machine gun with many bullets but the landing page is a homing missile that finds the target and does the work directly. For example, if you go to the Honda dealership website you will see all Honda variants and models. But what if the dealership already knows a user looking for a Honda Accord top model while they searched it online? They will show them an ad for that specific variant of the car. Thus, enabling the user to get on the page with information laser-focused on Honda Accord top model ONLY. This might include all features, color variants, success stories, brochures, and free test drive at home offers.

You get 50 credits just for approx USD 400. So, do the maths and landing page design comes to you just for USD 80. Pretty dirt cheap but the quality of a beast. Go for it now!

Yes, in most cases you need a website for a landing page. One is your shop while the other acts as your salesman.

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