Terms and abbreviations every website owner needs to know.

Sometimes the jargon and all the technical terms can be quite confusing. If someone told you to click on the hamburger menu, you’d probably stare at them dumbfounded. Worry not.

Today we are going to talk about all the terms and abbreviations that every website owner needs to know.

If you are a website owner or anybody curious about all the terms your designer friend threw at you, read along.

Let’s begin with the very basics.

Targeting one such landing page? Here are a few tips you wouldn’t want to miss to get that:


Hypertext Transfer Protocol/ Hypertext Transfer Protocol Secure, an abbreviation we are all familiar with. When you search for something on a browser, your browser sends a request to the webserver looking for results. More like sending a search party(HTTP) looking for something you want to find. HTTPS is a more secure version of this. When the webserver finds the result it transfers it to your browser. If it is not found, then your search party will come back with 404, which leads us to the next term. Secure Socket Layer(SSL) is the new industry standard and with the latest updates for Google, it is practically impossible for a website to look good without SSL.

404 Page Not Found

When you browse for a page that does not exist, a page containing the message 404 Page Not Found will be shown to you. For instance, somebody searches for “yourwebsitename.com/whatever” and a page called “whatever” doesn’t exist, a message with 404 will be displayed. Website owners can use this to redirect the users to relevant pages.


Cascading Style Sheets is a mechanism that is used in HTML to add various styles to your website. Using CSS, fonts, colors, and spacing of the content can be styled in a web document. Next time you look through a website and find something pretty, you can tell your friends that it is done using Cascading Style Sheets.


Hypertext Markup Language is a language understood by a computer, used to create web documents that will be accessible through the web browser. The basic coding of HTML is pretty simple, but to create a well-made web page using HTML with the help of CSS and other codes require expert knowledge.


Call to Action is a stimulus that the audience can use to act. A clickable URL, that will take the audience to the next step is called a CTA. Like the name implies it calls the browser for the next action.

Hamburger Menu

Call to action buttons is where they actually convert. Those are the elements that lead them to take up your offer.
With such importance, they can not be confusing in any way. They have to be as clear as a crystal. They must state the offer clearly without creating any questions in the head of the audience. They should make it very simple for them to avail of your offer.

Breadcrumb Navigation

When you visit a website and click on a CTA in it and are taken to a completely different world inside the website, you might start getting dizzy about where you are. Breadcrumb navigation is a graphical control element that helps you navigate easily inside a website.

Landing Page

A landing page is where you land by clicking on a search engine optimized search result or the link you clicked on from a promotional email you received. This is usually a single web page.

If you are not sure, you can get a review by experts at The Dreamer Designs.

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